Data Protection

Data Protection

Miele New Zealand Limited

Privacy Policy

Please click on the below link to view the Miele Privacy Policy

 

Privacy Policy | Miele New Zealand Limited

Data security

Information on data security at Miele

Miele on data security

Miele, as a manufacturer of high-quality and durable products, also puts the highest demands on the data and cyber security of its networked devices, apps and web applications. Although, we try very hard to detect and eliminate weaknesses in advance, one hundred percent security in case of information technology can be hardly achieved.

For this reason, Miele is interested in any information from you that relates to possible or discovered data security risks affecting our networked products, apps or web applications.

For reporting vulnerabilities and information about cyber security at Miele, please use our international page:

             https://www.miele.com/de/com/cybersicherheit-5047.htm

Even if you're not quite sure: We will follow up your request and contact you if we have any further questions.

Cookies

Cookie notice

Last updated: 23.03.2023 Miele Australia Pty Ltd ACN: 005 635 398 (“Miele”) uses so-called cookies on this website. In this policy we explain in detail what types of cookies Miele uses, what data is processed by them, cookie lifespan and your rights in relation to cookies.

 

1. General Explanation

Cookies are small text files that are stored on your computer or end device when you use our websites. When you visit the Miele website, a cookie may be stored on your system. This contains an individual string of characters that can be used to identify your browser the next time you visit the website. There are two basic types of cookies:

  • Temporary cookies: These cookies, also called session cookies, are temporarily stored on your computer or terminal device during your visit to our website and then deleted.
  • Persistent cookies: These cookies remain on your computer for a longer period of time.

 

In general, Miele uses various Internet technologies (e.g. cookies, Java-Script) to make it easier for you to use the Miele Internet applications and to optimise them. This means that they are used to:

  • Identify you when you log in to our web shop and to ensure that valid security standards, optimized for you, are observed.
  • Help us remember products that you have added to your shopping cart or notepad.
  • Show you the quantity of products you have added to your shopping cart or notepad on the website.
  • Remind us of your chosen language during the session, so that you can navigate our pages more easily.
  • Analyse data, such as the evaluation of the number of visitors to our website or the most frequently visited websites. We use the analysis results for the purpose of optimizing our website.
  • We also use so-called marketing cookies from third parties for the purpose of retargeting/remarketing and the placement of personalised online advertisements.

 

Please note that Miele needs you to express your preferences regarding the use of cookies, on its own interface, but by changing the cookie settings of your Internet browser, you can also deactivate or restrict the transmission of cookies. You can delete already stored cookies at any time. Further browser specific information on how to delete cookies can be found here:

 

Please note, however, that if you deactivate cookies, you may no longer be able to use all the functions of the website. In the menu of most browsers you will find setting options for the use of cookies. Typically, a browser has the following setting options:

  • View cookies,
  • Allow cookies,
  • Disable all or certain cookies,
  • Disable all cookies when closing the browser,
  • Blocking cookies,
  • Notify when a cookie is to be set,
  • Objection to tracking web analysis (opt-out).

When you visit our website, a banner informs you about the use of cookies and asks for your consent to cookies requiring consent. You can withdraw your consent at any time with effect for the future, which we explain in detail in this cookie policy.

 

2. Google Tag Manager

On our website, we use the tag management service named Google Tag Manager provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin (“Google”). Google Tag Manager allows websites to quickly and easily update measurement codes and related code fragments collectively known as tags on their websites or mobile apps. Once the small segment of Tag Manager code has been added to a project, the website can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

The Google Tag Manager helps us to implement and manage cookies and tracking tags. The Google Tag Manager does not use any of its own cookies, but the Google Tag Manager triggers other cookies and tracking tags if and insofar you have explicitly agreed to the use of such cookies and tracking tags. You will find detailed information to each of such cookies and tracking tags in our cookie notice. In the context of the use of the Google Tag Manager, we and Google process your ip-address and an unique identifier. It might be possible that your data will be processed outside the territory of the European Union. In order to ensure an appropriate level of data protection, Google and we have agreed on the standard contractual clauses published by the European Commission. The legal basis for the use of the Google Tag Manager and related data processing activities is our legitimate interest, Art. 6 (1) (f) GDPR. That legitimate interest is the assistance Google Tag Manager provides us in implementing and managing our use of cookies and tracking tags.

 

3. Technically necessary cookies (essential cookies)

Essential cookies are required for navigation of the websites and for the use of their functions, such as access to the registration part of the website or the use of our chat tool. Without these cookies certain functions of the website are not possible.

The legal basis for the processing of personal data using technically necessary cookies is legitimate interests Article 6(1) (f) GDPR. The legitimate interest is that this processing is required for navigation of the websites and for the use of their functions. The data collected by technically necessary cookies is not used to create user profiles.

Essential cookies cannot be deactivated. The essential cookies we use are generally so-called session cookies, which are generally automatically deleted after the browser session has ended.

Some essential cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use essential cookies for are explained below.

3.1 Intershop Commerce Platform

On our website we use various cookies for essential purposes that are provided and/or used by Intershop Communications AG, Steinweg 10, 07743 Jena, Germany (“Intershop”). We use a series of necessary cookies, which are provided and / or used by Intershop and which are necessary for the proper functioning of the website. Intershop provides a platform for managing customer identity management, including customer profiles, preferences, opt-ins, and consent settings. Further information about the Intershop can be found here.

3.2 Neocom.ai – Buyers Guide

On our website, we use the Guided-Selling-service, a so-called Buyers Guide, provided by our service provider, Neo Commerce GmbH, Max-Bill-Str. 8, 80807 Munich, Germany („Neocom“). In order to provide you with our Guided-Selling-service, we must use a technology named “Session storage” in order to group multiple uses of the Guided-Selling-service in one browser session. Without such technology, the Guided-Selling-service is not useable. This technology will only be used if you actively request to use the Guided-Selling-service. Please find more detailed information about Neocom and data processing activities related to the use of the Guided-Selling-service in our privacy notice.

3.3 Further Details

Further details about the essential cookies that we use can be found in the following table:

Name

Third Party/Cookie Host

Purpose

(Further details are explained above)

Retention Period

ab-<ABTestUUID>

 

Intershop

General: Intershop Commerce Platform

 

Specific: Provides test-group-specific content (also for anonymous users)

 

Session

activeAccountPanels

 

General: Intershop Commerce Platform

 

Specific: Open B2B account panels depending on previous user behavior. Redundant as panels are always uncollapsed.

 

Session

cc-<BasketBORepository>

 

General: Intershop Commerce Platform

 

Specific: References a cart for anonymous users

 

Session

cookieUse

 

General: Intershop Commerce Platform

 

Specific: Save state of accepted required, statitic and marketing cookies via Cookie Layer

 

Session

pgid-<site-name>

 

General: Intershop Commerce Platform

 

Specific: Hash of personalization information. Used to cache pages or snippets for users with same personalization information.

 

Session

SecureSessionID

 

General: Intershop Commerce Platform

 

Specific: Session ID for requests via HTTPS

 

Session

sid

 

General: Intershop Commerce Platform

 

Specific: Browser session identification. Allow switching http and https. Allow over login/logout.

 

Session

userid

 

General: Intershop Commerce Platform

 

Specific: Stores logged in user ID

 

Session

SESSION_ID Neocom

General: Neocom.ai – Buyers Guide

 

Specific: Neocom stores an anonymous session identifier in the session storage in order to group multiple uses of the service in one browser session.

Session

ASLBSA

Miele domain

This cookie is used for Azure Software Load Balancer Session Affinity.

Session

ASLBSACORS

This cookie is used for Azure Software Load Balancer Session Affinity Cross Origin Resource Sharing.

Session

4. Analytics cookies

In addition, we use cookies on our website which enable an analysis of your usage behaviour (so-called analysis cookies). With these cookies we collect and store the following data:

- Frequency of page visits

- Search Keywords

- Use of website functions

Your data collected by means of the cookies is pseudonymised, so that it is no longer possible to assign the data to the respective user without additional data.

This processing enables us to improve the quality of our website and its content. The legal basis for this processing of data is consent under Article 6(1) (a) GDPR. You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.

Some analytics cookies are provided and/or accessed by third parties. Details of the third parties and their tools that we use analytics cookies for are explained below.

The analysis cookies we use include:

4.1 Google

On our website we use various cookies for analysis purposes that are provided and/or used by Google Ireland Limited ("Google"), a company incorporated and regulated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Further information about these Google Services can be found below and at https://www.google.com/privacy/ads/. The details table below contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.

4.1.1 Google Analytics

Our website uses Google Analytics to design and improve the website in line with demand. Google Analytics uses so-called cookies, which are stored on your end device and which enable an analysis of your use of the website. The information generated by the cookie is usually transferred to a Google server in the USA and stored there. On this website, we use the extension of IP masking (so-called IP masking), i.e. your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transferred to, and stored in, the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet.

If you are a Google account holder and have consented to the personalization of advertising ("Ads Personalization") then Google's services also include reports on the effectiveness of our advertising measures (including cross-device reports), demographics and the interests of our users, as well as functions for cross-device delivery of online advertising. In this case, the legal basis for data processing is your consent to Google (Art. 6(1)(a) GDPR).

You can object to the collection or evaluation of your data by Google Analytics by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout.

The data sent by us and linked to cookies, user IDs or advertising IDs are automatically deleted after 14 months.

4.1.2 Google Optimize

Google Optimize is an A/B testing tool provided by Google. Optimize enables us to experiment with different ways of delivering your content. For this purpose, Optimize utilizes cookies to target content variants to a user and a content experiment cookie to determine a user’s participation in an experiment. Furthermore, Optimize can map user activities to specific Google Ads in order to evaluate marketing campaigns.

 

For more information about Google Optimize, please visit https://support.google.com/optimize/answer/6292487?hl=en

 

         4.2 Bazaarvoice

Bazaarvoice is a tool provided by Bazaarvoice, Inc. 10901 Stonelake Blvd., Austin, Texas 78759, USA, that provides you the ability to submit reviews and ratings of our goods, producs and services as well as other user generated content. In the context of the use of the Bazaarvoice services, we use certain cookies that help us to improve the user experience, optimize services and to collect diagnostic information.  More information could be found here. You can change or preferences and reject your consent at every time by using the preference center on the top of this cookie notice or directly on the Bazaarvoice website.

 

         4.3 Further Details

You can deactivate analysis cookies. Further details about all of the individual analytics cookies we use can be found in the following table:

 

Name

Third Party/Cookie Host

Purpose

Retention Period

GA_OPT_OUT

Google

Used by: Google Analytics

 

Cookie set to remember that the user opted out from the use of Google Analytics.

10 Nov 2030 (all cookies)

NID

Used by: Google Ads

 

The cookie contains a unique ID Google uses to remember user preferences and other information, such as preferred language, how many search results the user wishes to have shown per page and whether or not the user wishes to have Google’s SafeSearch filter turned on.

6 months

AID

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

 

This cookie links user’s activities on other devices the user has previously logged into using their Google account. Based on this, the ads the user sees on their devices are coordinated and conversion events are measured.

13 months EEA UK / 540 days elsewhere

TAID

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

 

The cookie us used for cross device association of the user’s actions.

14 days

_ga

Google, however set from Miele domain

Used by: Google Analytics

 

Purpose of the cookie is to store and count pageviews, as well as to distinguish users.

2 years

_gac_<wpid>

Used by: Google Analytics

 

This cookie contains campaign related information for the user.

90 days

_gat[_<customname>]

Used by: Google Analytics

 

Purpose of the cookie is to throttle the request rate

1 minute

_gid

Used by: Google Analytics

 

Purpose of the cookie is to store and count pageviews, as well as to distinguish users.

24 hours

__utma

Used by: Google Analytics

 

The cookie is used to distinguish users and sessions. This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like Days and Visits to purchase.

2 years

__utmb

Used by: Google Analytics

 

The cookie is used to determine new sessions/visits.

30 minutes

__utmc

Used by: Google Analytics

 

This cookie operates in conjunction with the __utmb cookie to determine whether the user is in a new session/visit.

Session

__utmt

Used by: Google Analytics

 

The cookie is set to throttle request rate.

10 minutes

__utmz

Used by: Google Analytics

 

The cookie stores the traffic source or campaign that explains how the user reached the site.

6 months

__utmv

Used by: Google Analytics

 

The cookie is used to store visitor-level custom variable data.

2 years

AMP_TOKEN

Used by: Google Analytics

 

The cookie contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.

30 seconds to 1 year

_gaexp

Used by: Google Analytics, Google Optimize

 

The cookie is used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.

Maximum of 93 days

_gaexp_rc

Used by: Google Analytics, Google Optimize

 

This cookie is set to identify a user in a particular experiment.

10 seconds

_opt_awcid

Used by: Google Analytics, Google Optimize

 

The cookie is used for campaigns mapped to Google Ads Customer IDs.

24 hours

_opt_awmid

Used by: Google Analytics, Google Optimize

 

The cookie is used for campaigns mapped to Google Ads Campaign IDs.

24 hours

_opt_awgid

Used by: Google Analytics, Google Optimize

 

The cookie is used for campaigns mapped to Google Ads Ad Group IDs.

24 hours

_opt_awkid

Used by: Google Analytics, Google Optimize

 

The cookie is used for campaigns mapped to Google Ads Criterion IDs

24 hours

_opt_utmc

Used by: Google Analytics, Google Optimize

 

The cookie stores the last utm_campaign query parameter.

24 hours

_opt_expid

Used by: Google Optimize

 

This cookie is created when running a redirect experiment. It stores the experiment ID, the variant ID and the referrer to the page that's being redirected.

10 seconds

_ga_<wpid>

Used by: Google Analytics

 

The cookie is used to persist session state.

2 years

_dc_gtm_<property-id>

Used by: Google Analytics

 

The cookie contains a token that can be used to retrieve a Client ID from AMP Client ID service.

1 minute

FPAU

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

 

The cookie is used for analytics and advertising.

 

90 days

FPGCLDC

Used by: Campaign Manager, Display & Video 360, Search Ads 360

 

The cookie is used to help advertisers determine how many times users who click on their ads end up taking an action on their site

90 days

_gcl_dc

Used by: Campaign Manager, Display & Video 360, Search Ads 360

 

The cookie is set to store and track conversions.

90 days

_gcl_au

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

 

The cookie is used for "Conversion Linker" functionality.

90 days

FPGCLGB

Used by: Google Ads

 

The cookie is used for analytics and advertising.

90 days

_gcl_gb

Used by: Google Ads

 

The cookie is assisting in "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.

90 days

_gac_gb_<wpid>

Used by: Google Ads

 

The cookie contains campaign related information.

90 days

_gcl_aw

Used by: Google Ads

 

The cookie is assisting in "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.

90 days

DSID

Doubleclick, Google

 

Used by: Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360

 

The cookie is set to store user preferences.

2 weeks

test_cookie

Used by: Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360

 

This cookie is used by Google DoubleClick to check that cookies can be set.

15 minutes

IDE

Used by: Campaign Manager, Display & Video 360, Google Ad Manager, Google Analytics, Search Ads 360

 

The cookie is used for serving targeted advertisements that are relevant to users across the web.

 

13 months EEA UK / 24 months elsewhere

bv_segment
 

Bazaarvoice

General: Bazaarvoice

Specific: Used for client-driven A/B tests.

2 hours

BVImpl<site>

General: Bazaarvoice

Specific: Used for client-driven A/B tests. <site> is the ID of the current configuration used, most often main_site.

2 hours

bvf_<id>

General: Bazaarvoice

Specific: Identifies items for which a user has submitted feedback, such as Helpfulness vote. <id> is the ID of the user-generated content (UGC) that the user left feedback on.

Session

bv_segment
 

General: Bazaarvoice

Specific: Used for client-driven A/B tests.

2 hours

BVImpl<site>

General: Bazaarvoice

Specific: Used for client-driven A/B tests. <site> is the ID of the current configuration used, most often main_site.

2 hours

bvf_<id>

General: Bazaarvoice

Specific: Identifies items for which a user has submitted feedback, such as Helpfulness vote. <id> is the ID of the user-generated content (UGC) that the user left feedback on.

Session

NoCookie

General: Bazaarvoice

Specific: Set when a user opts out of tracking or indicates that they are under the age of 13 (COPPA requirement). If NoCookie=true on either the client site or Bazaarvoice site, then existing tracking cookies are unset. This value is honored as long as the cookie exists.

20 years

 FPID

 

Google, however, set from Miele domain

FPID is Server Managed and secure HttpOnly cookie that is used as a new Client ID. It replaces the JavaScript Managed and JavaScript accessible cookie which uses the GA4 Client ID.

2 years

FPLC

Used by: Google Analytics

 

This cookie is the cross-domain linker cookie hashed from the FPID cookie.

20 hours

MXIGDT     Miele domain This is an analytical cookie that contains user's browser agent-string - information about the browser and operating system. 30 days

5. Marketing cookies

For the purpose of retargeting/remarketing and for the placement of online advertisements we use so-called marketing cookies from third parties.

Retargeting or remarketing refers to technologies that allow users who have previously visited a certain website to see suitable advertisements even after they have left the website. For this purpose, it is necessary to recognize Internet users beyond their own website, for which cookies from the corresponding service providers are used. In addition, the previous usage behaviour is taken into account. For example, if a user looks at certain products, these or similar products can later be displayed as advertisements on other websites. These are personalised advertisements that are adapted to the needs of individual users. For this personalised advertising, it is not necessary for the user to be identified beyond recognition. The data used for retargeting or remarketing is therefore not merged with other data.

Marketing cookies may also track user engagement with the ads ultimately shown. This is in order to avoid unwanted duplicate advertising and to track the amount of times ads result in some form of ad conversion (e.g. an ad being clicked on or an actual sale).

The legal basis for the processing of personal data through marketing cookies is consent (Article 6(1)(a) GDPR), You can revoke your consent at any time with effect for the future, by managing your settings at the very top of this Policy.

We use such technologies for the placement of online advertisements. For the placement of the advertisements we use third party providers. Details of the third parties (and their tools) who provide and/or access marketing and targeted cookies are explained below

 

5.1 Facebook / Meta

On our website we use marketing cookie(s) provided and/or used by Meta, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook” or “Meta”).

Facebook cookies are used if you have a Facebook account, use the Facebook Products, including the Facebook website and apps, or visit other websites and apps that use the Facebook Products (including the Like button or other Facebook Technologies). The Facebook cookies allow us to track your activities on our website in order analyse the effectiveness of our conversion funnel and to regularly improve our website. Furthermore, the Facebook cookies allow us to use the “Custom Audiences” remarketing feature of Facebook. This allows users of the website to be shown interest-based advertisements ("Facebook Ads") as part of their visit to the social network Facebook or other websites that also use the process. Please find more information to Facebook Conversion Tracking, Facebook Custom Audiences and related data processing activities in our privacy notice.

In addition, the Facebook cookies enable Facebook to offer the Facebook Products to you and to understand the information they receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.

The Facebook cookies receives the following types of data: Http Headers, Pixel specific Data, Button Click Data, Optional Values and Form Field Names. Further information about Facebook's cookies can be found here.

 

5.2 Google

As already outlined above, on our website we use various cookies for analytics and/or marketing purposes that are provided and/or used by Google. Further information about Google's privacy practices can be found at https://www.google.com/privacy/ads/. The further details table contains cookie names with variable identifiers, where <wpid> is web property ID or the measurement ID for Google Analytics 4, consisting of 10 characters (numbers and letters), [_<customname>] and <property-id> are property IDs in Google Analytics 3 (Universal Analytics), consisting of digits in the following pattern: UA-XXXXXXXX-X.

 

5.2.1 Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Further information about Google Ads can be found here.

 

5.2.2 Google Remarketing function

Google's remarketing function allows us to serve ads to our users on other sites within the Google Ads network (called "Google ads" or ads on other sites) based on their interests. To this end, we analyse user interaction on our website in order to be able to display targeted advertising to users on other sites even after they have visited our website. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites in the Google display network. This number, known as a "cookie," is used to track the visits of these users. This number is used to uniquely identify a web browser on a particular computer, not to identify an individual, and no personal data is stored.

You can deactivate the use of cookies by Google by installing the plug-in provided under the following link: www.google.com/settings/ads/plugin.

 

5.2.3 Google Conversion Tracking

We also use Google's conversion tracking in this context. When you click on an ad placed by Google, a 30-day conversion tracking cookie is placed on your device. This cookie is not used for personal identification. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers.

You can disable interest-based Google ads on Google in your browser by clicking the "Off" button at https://adssettings.google.de/authenticated or by opting out at http://www.aboutads.info/choices/.

 

5.2.4 Other Google Marketing Platform services (Campaign Manager 360, Display & Video 360, Search Ads 360)

 

Our website also uses other services of the Google Marketing Platform (formerly "Google Doubleclick"). Campaign Manager 360 allows us to run ad campaigns and measure their performance. Display & Video 360 helps us manage display and video campaigns. Search Ads 360 is utilized to manage search campaigns across various search engines.  These services use cookies to deliver ads that are relevant to users, to improve campaign performance reports, or to prevent a user from receiving ads more than once.

Google uses a cookie ID to determine which ads are served in which browser and can thus prevent them from being shown more than once. Google may also use cookie IDs to track conversions, which is whether a user sees an ad and later visits the advertiser's website to make a purchase. These cookies contain no personal information.

Your browser automatically establishes a direct connection with the Google server. According to Google, the integration of these services provides Google with the information that you have viewed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your user account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and save it.

In addition, cookies enable us to understand whether you perform certain actions on our website after you have viewed or clicked on one of our ads on Google or on another platform (conversion tracking) ("floodlight"). Google uses this cookie to understand the content that you have interacted with on our sites so that we can later send you targeted advertising.

You can prevent tracking by changing your browser software settings (e.g., disabling third party cookies), disabling conversion tracking cookies by blocking cookies from the http://www.google.com/settings/ads/ domain in your browser settings, with respect to interest-based ads from providers that are part of the About Ads self-regulatory campaign, by clicking on the http://www.aboutads.info/choices link or by clicking on the www.googleadservices.com link. We would like to point out that in this case you may not be able to use all functions of the website to their full extent.

Further information about the Google Marketing Platform is available at https://marketingplatform.google.com/. You can also find further information at the Network Advertising Initiative (NAI) at http://www.networkadvertising.org/.

 

5.3 Amobee Flextag & IDsync Pixel

We On our website, we use the services of Amobee, Inc.. Amobee’s advertising technology uses cookies that collect and/or use the following information: information about the device; the browser or application used; which and how many web pages have been viewed by a browser or application; search terms entered on our web page; referring and exit pages; the date and time an advertisement was viewed; browser or device-specific identifiers (such as mobile device advertising identifiers or your browser’s user agent string); and other similar information. In certain instances, Amobee may collect and match this information across devices, browsers, or applications through deterministic methods or statistical correlation for the purposes of identifying devices, browsers, or applications belonging to the same user and providing more relevant advertising. Amobee also obtains further information from third party data vendors.

Amobee also uses cookies to help it better understand the effectiveness of particular advertisements. For example, Amobee may use cookies to help evaluate how browsers or applications respond to advertisements or any content provided therein, or to help determine the site placement and context in which advertisements are displayed. Amobee’s cookies may also help control the number of times a browser or application is served an advertisement.

In addition, we use the ID Syncing (also known as cookie syncing or cookie matching) service of Amobee. This service enables us to use data to coordinate an advertising campaign across multiple publishing platforms and advertising service providers.

Amobee associates the above-mentioned data that it collects about a browser or device with a pseudonymous identifier known as an Amobee ID. Amobee uses ID Syncing (described below) to associate Amobee IDs with identifiers and data from us and further business partners in an effort to display relevant advertisements on a wider range of websites, apps and content.

 

5.4 Qualtrics

We use the services of Qualtrics LLC, 333 W. River Park Drive, Provo UT 84604, USA in order to conduct customer-, product-, and brandsurveys on our website. When you are taking a survey, we use Qualtrics cookies with ID values, mainly to help keep track of survey sessions or to maintain survey sessions. For more information about Qualtrics LLC please visit www.qualtrics.com.

 

5.5 Pinterest Tag

Our website uses the remarketing and conversion tracking tag provided by Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland (“Pinterest”). With the Pinterest tag, we and/or Pinterest track visitors of our website as well as the actions a visitor take on our website after seeing our Pinterest ads. This helps us to measure how effective our Pinterest ads are. In this context, Pinterest will receive information, e.g. that you have visit our website or that you have clicked on our Pinterest ads. If you are a registered Pinterest user, Pinterest can match the aforementioned information with your account Pinterest account. Please find more information about Pinterest and the Pinterest Tag on the Pinterest website.

 

5.6 SalesCycle 

We use SaleCycle Ltd, Office 2.01, PROTO Building, Baltic Business Quarter, Abbotts Hill, Gateshead, Tyne and Wear, NE8 3DF (SaleCycle). SaleCycle is a solution used to track use of the website in order to understand which products and services are of interest to you and to collect certain personal information such as name, email address, phone number, and a unique identifier associated with your device. This information is then used to assist you in the buying process including by contacting you from time to time (either by email or SMS) or to personalise advertising displayed to you online. For this purpose, we must use technologies named “Session storage” and “Local storage”, in particular, for identifying visitors and tracking their actions.

Please see the SaleCycle Service Privacy Notice for more details regarding the cookies used by SaleCycle on our website: https://www.salecycle.com/service-privacy-notice/

 

5.7 Further Details

You can deactivate marketing cookies by changing your settings at the top of this policy. Further details about all of the individual marketing cookies we use can be found in the following table:

Name

Third Party/Cookie Host

Purpose (further explanation above)

Retention Period

_fbp

Meta / Facebook

 

General: Facebook Marketing

Specific: cookie is used to identify browsers for the purposes of providing advertising and site analytics

90 days

_fbc Meta / Facebook

General: Facebook Marketing

Specific: cookie is used to store the Facebook Click ID in order to match website access and clicks on Facebook Ads

90 days

fr

Meta / Facebook, however set from Miele domain

 

General: Facebook Marketing

 

Specific: cookie is used to deliver, measure and improve the relevancy of Facebook Ads

7 days

wd

General: Facebook Marketing

 

General: cookie is used to deliver an optimal experience for your device’s screen

2 years

datr

General: Facebook Marketing

 

General: cookie is used to identify the web browser being used to connect to Facebook independent of the logged in user

700 days

c_user

General: Facebook Marketing

 

Specific: cookie is used for authenticating the identity to Facebook

90 days

locale

General: Facebook Marketing

 

Specific: cookie is used for the "Share" button

7 days

presence

General: Facebook Marketing

 

Specific: cookie is used to enable website features and services, such as use of messenger chat windows

Session

sb

General: Facebook Marketing

Specific: cookie is used to identify the browser for login authentication purposes

700 Days

spin

General: Facebook Marketing

Session

xs

General: Facebook Marketing

Specific: cookie is used for authenticating the identity to Facebook

The lifetime of this cookie is dependent on the status of the ‘keep me logged in’ checkbox. If the ‘keep me logged in’ checkbox is set, the cookie expires after 90 days of inactivity. If the ‘keep me logged in’ checkbox is not set, the cookie is a session cookie.

oo

General: Facebook Marketing

Specific: cookie is used by Facebook to remember that the user has opt out of seeing ads from Meta based on activity on third-party websites

5 years

dpr

General: Facebook Marketing

 

Specific: cookie is used for optimization of the screen display

7 days

dbln

General: Facebook Marketing

 

Specific: cookie is used to save browser details and Facebook account security information

2 years

act

General: Facebook Marketing

 

Specific: cookie is used This cookie is used to distinguish between two sessions for the same user, created at different times

 

The lifetime of this cookie is dependent on the status of the ‘keep me logged in’ checkbox. If the ‘keep me logged in’ checkbox is set, the cookie expires after 90 days of inactivity. If the ‘keep me logged in’ checkbox is not set, the cookie is a session cookie.

1P_JAR

Google

Used by: Google Ads

 

This cookie carries out information about how the user uses the website and any advertising that the user may have seen before visiting the said website.

30 days

Conversion

Used by: Google Ads

 

The cookie is used for advertising.

90 days

ANID

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

 

This cookie links user’s activities on other devices they have previously logged into using their Google account. Based on this, the ads the user sees on their devices are coordinated and conversion events are measured.

13 months EEA UK / 24 months elsewhere

AID

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

 

This cookie links user’s activities on other devices the user has previously logged into using their Google account. Based on this, the ads the user sees on their devices are coordinated and conversion events are measured.

13 months EEA UK / 540 days elsewhere

TAID

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

 

The cookie us used for cross device association of the user’s actions.

14 days

NID

Used by: Google Ads

 

The cookie contains a unique ID Google uses to remember user preferences and other information, such as preferred language, how many search results the user wishes to have shown per page and whether or not the user wishes to have Google’s SafeSearch filter turned on.

6 months

FPAU

Google, however set from Miele domain

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

 

The cookie is used for analytics and advertising.

90 days

FPGCLGB

Used by: Google Ads

 

The cookie is used for analytics and advertising.

90 days

_gcl_gb

Used by: Google Ads

 

The cookie is assisting in "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.

90 days

_gac_gb_<wpid>

Used by: Google Ads

 

The cookie contains campaign related information.

90 days

_gcl_aw

Used by: Google Ads

 

The cookie is assisting in "Conversion Linker" functionality - it takes information in ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the landing page.

90 days

FPGCLDC

Used by: Campaign Manager, Display & Video 360, Search Ads 360

 

The cookie is used to help advertisers determine how many times users who click on their ads end up taking an action on their site

90 days

_gcl_dc

Used by: Campaign Manager, Display & Video 360, Search Ads 360

 

to store and track conversions.

90 days

_gcl_au

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

 

The cookie is used for "Conversion Linker" functionality.

90 days

__gpi

Used by: Google Ad Manager

 

The cookie collects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.

13 months

__gpi_optout

Used by: Google Ad Manager

 

This cookie is used to deliver advertisements on the website.

13 months

__gads

Used by: Display & Video 360, Google Ad Manager, Google Ads

 

The cookie is used to register what ads have been displayed to the user. 

13 months

_gac_<wpid>

 

Used by: Google Analytics

 

This cookie contains campaign related information for the user.

 

90 days

 

pm_sess

Doubleclick, Google

 

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

 

The cookie is set to prevent malicious sites acting without a user’s knowledge and as if they were that user.

30 minutes

pm_sess_NNN

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

 

The cookie is set to prevent malicious sites acting without a user’s knowledge and as if they were that user.

30 minutes

aboutads_sessNNN

Used by: Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

 

The cookie allows users to interact with a service or site to access features that are fundamental to that service. Used to authenticate users, prevent fraud, and protect users as they interact with a service.

30 minutes

DSID

Used by: Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360

 

The cookie is used to identify a signed-in user on non-Google sites and to remember whether the user has agreed to ad personalization.

2 weeks

test_cookie

Used by: Campaign Manager, Google Ad Manager, Google Analytics, Display & Video 360, Search Ads 360

 

This cookie is used by Google DoubleClick to check that cookies can be set.

15 minutes

id

Used by: Campaign Manager, Display & Video 360, Google Ad Manager, Search Ads 360

 

The cookie is used by Google for advertising, including serving and rendering ads, personalizing ads, limiting the number of times an ad is shown to a user, muting ads they have chosen to stop seeing, and measuring the effectiveness of ads.

OPT_OUT: fixed expiration (year 2030/11/09), non-OPT_OUT: 13 months EEA UK / 24 months elsewhere

FLC

Used by: Campaign Manager, Display & Video 360, Search Ads 360

 

This cookie is used to link user’s activity across devices and to coordinate the ads the user sees across devices and measure conversion events.

10 seconds

RUL

 

Used by: Display & Video 360, Google Ads

 

The cookie is used to determine whether website advertisement has been properly displayed.

12 months

APC Used by: Campaign Manager, Display & Video 360. This cookie is used for Advertising and Security purposes. 6 months

IDE

Used by: Campaign Manager, Display & Video 360, Google Ad Manager, Google Analytics, Search Ads 360

 

The cookie is used for serving targeted advertisements that are relevant to users across the web.

 

13 months EEA UK / 24 months elsewhere

Survey ID

Qualtrics LLC

Cookie is used to identify the survey user and to store the survey history of the user to keep track of survey session or to maintain survey session.

6 Months

Hash of the sessionID and query parameters that maps to a sessionID

Cookie is used to record the hash of the session ID and url of the user's response so that if save and continue is on the survey user will be able to come back to their response to continue

Up to 1 year or when the session is complete

QST

Cookie is used to record the survey taken and prevent the survey user from taking the survey again.

6 Months

<surveyid><statedata>-reloadSession

This cookie is for surveys using an SSO Authenticator and is used to inform Qualtrics what session to reload after the respondent leaves and comes back.

15 Minutes

A hash of the url that may be appended with ‘-singleReload’

Cookie is used to record the survey taken and prevent the survey user from taking the survey again.

6 Months

UID


Amobee

 

The UID cookie is used to pseudonymously identify and track users across digital/web touchpoints via the Amobee ID. When an Amobee cookie is fired (either for Data Collection or ID Syncing) it will either generate this UID cookie for new users or access this for users with an existing UID cookie.

180 days

_pinterest_sess

Pinterest

Login cookie that contains user ID(s), authentication token(s) and timestamps and is used to optimize the person’s experience and measurement

1 year

_pinterest_ct

This cookie contains a user ID and the timestamp at which the cookie was created

1 year

_pinterest_ct_rt

This cookie contains a user ID and the timestamp at which the cookie was created

1 year

_epik

Cookie is placed by the JavaScript tag and is used to identify the use

1 year

_derived_epik

Cookie is placed when a match is identified when no cookies are present

1 year

_pin_unauth

Cookie is used to groups actions for users who cannot be identified

1 year

_pinterest_ct_ua

Cookie is used to groups actions for users who cannot be identified

1 year

_routing_id

This Cookie is used to ensure our website users are being directed to the latest version of Pinterest.com

1 year

FPGCLAW Google. however set from Miele domain

Used by: Google Ads

This cookie replicates pre-existing Google Ads cookies in that it writes the Google Ads Click ID into a first-party cookie

90 days

 lscache-scls::machine

_guid

 

SaleCycle

A random string that

represents an id of the

machine.

1 day

lscache-scls::machine

_id

A random string the

represents a machine,

used for legacy

purposes.

1 day

lscache-scls::machine

_id-cacheexpiration

Stores the last

expiration time of the

machine id.

Persistent

lscache-scls::machine

_guid-cacheexpiration

Stores the last

expiration time of the

machine guid.

Persistent

lscache-scls::session

_id_{APIKEY}

The id of the current

session, locked to the

script api key.

30 minutes

lscache-scls::state_{S

SESSIONID}

The last state recorded

by the script in this

session.

30 minutes

lscache-scls::

machine_guid

A random string that represents an id of

the machine.

24 months

lscache-scls::

machine_id

A random string the represents a

machine, used for legacy purposes.

24 months

lscache-scls::{

APIKEY}-persi

sted

A per-site store of data used to persist a

subset of customer data between

sessions. This includes: Email First

name Last name Phone number

Persistence across sessions can be

disabled.

24 months

 

6. Changes to this Cookie Policy

We may change this Cookie Policy from time to time to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. You can see when this Cookie Policy was last updated by checking the “last updated” date displayed at the top of this Cookie Policy.

 

7. To get further information

If you have any questions or comments about this Cookie Policy, contact us at itsupport@miele.com.au.